MARKETING COMMUNICATIONS
With over sixteen million dollars of gross revenues created, and over twenty years experience, this enthusiastic, get-things-done individual, with proven problem-solving and communication skills, is seeking opportunities to develop relationships with companies who value innovation and wish to increase their market share and profits
ADVERTISING
SALES/BUSINESS DEVELOPMENT
MARKETING and MEDIA MANAGEMENT
His creative professional leadership and ability to relate to diverse groups reflects his ability to identify problems, determine appropriate solutions, motivate target markets and reach or exceed business and company goals on schedule. Career History . . . .
PROFILE
20+ years of experience in marketing particularly in the areas of:
Additional experience with: contesting, direct response lead-generation, product trial/sampling, product introductions
Conceived corporate advertising campaign; directed activities through all media for both retail and business-to-business services.
Designed all corporate communications pieces; wrote brochures, press releases as well as internal training and client educational materials
Created co-op marketing plan for business association; recognized as “Best Advertising Campaign”
Developed, managed and wrote direct mail campaigns
Wrote, voiced, and produced commercials for radio and broadcast and cable television.
Directed public relations activities on-air and on site for non-profit fund raising activities; wrote public service announcements
Composed advertising including copy, layout, and design for newspaper, yellow pages, billboard and direct mail campaigns.
Wrote sales, collections, introductory, and follow up letters and other correspondence
Wrote and implemented elements for sales promotions and contesting
SALES/BUSINESS DEVELOPMENT
Billed over $7.5 million first five years in broadcast television advertising; recognized for new, direct business creation
Billed over $1.3 million during first eighteen months in yellow pages advertising
Reactivated account list and increased billing over 50% in three months in radio advertising
Focused on long-term local direct business; achieved 74% of annual budget by April in cable television advertising
Wrote and designed three-stage e-mail sales letter campaign; achieved response rates of 8%, 17% and 29%.
Coordinated and implemented sales promotion elements and activities for major corporations
Initiated method for making introductory calls through rapport building and by offering options; Set 50% of all requests.
Serviced account list of 240 clients through relationship building;
Facilitated collections with effective public relations and problem solving; Recognized for low bad-debt amounts.
Maintained deadlines and corporate goals in a fast paced environment; Reached and/or exceeded sales goals consistently.
Interviewed clients, identified options, offered recommendations and negotiated closings; Recognized for new business creation and revenue maximization.
Developed and presented proposals for advertising budget of major corporations; Designed logistics to implement proposals.
Created, developed, and prepared sales presentation and promotion materials
Trained staff on consultative selling, effective negotiating and telemarketing techniques; wrote sales scripts
MARKETING and MEDIA MANAGEMENT
Conducted market research, identified corporate niche, analyzed options and implemented changes; Increased market share by 300%
Developed questionnaires to conduct market research, conducted research, interpreted results
Formulated corporate integrated marketing strategy; coordinated decisions on target markets, marketing mix and marketing expenditure levels. Designed product pricing and promotions guidelines.
Created in-house data base marketing program; designed client advocacy plan
Interacted within upper management team to affect revenue increases from $900,000 to $2,200,000 in four years and from $1,000,000 to $2,400,000 in two years.
Managed day to day operations including budget of three departments with fifteen professionals; Fostered team environment and effectively motivated staff to reach corporate goals and objectives.
Designed media buys, negotiated exchange to maximize coverage, evaluated results.
Interviewed, hired, trained, supervised, evaluated and discharged staff as needed.
Arranged and planned media events and trade shows
Compiled business development research and industry background information; analyzed revenue opportunities.
Established programming elements involving format, style and scheduling; Increased market share.
Created procedures for handling client feedback; improved customer satisfaction and loyalty.
EXPERIENCE
Bill Blett Marketing Communications
Marketing consulting and media campaign management for a Minneapolis medical company conducting clinical trials for new surgical procedure and implant device.
FOX Entertainment Group-KMSP/WFTC
Tribune Broadcasting-WXMI TV
Clear Channel Radio- WJLB/WDFN
