Ideas That Get Results

Optimizing Your Marketing Communications & Promotional Mix, Online and Offline.

Providing an Integrated Approach Using Traditional, Web, and Social Media.

Specializing In:

Effective creativity is the result of a solid foundation of information, a systematic approach.  You can depend on my 20 years of advertising, sales, promotions and marketing experience. I’ll ask the right questions. I know how people think and make buying decisions. I can effectively reach them, get their attention and motivate them to take action, cost-efficiently.

Value
You’ll get great work and pay for exactly what you need. I have worked with and for Fortune 500 companies and small business alike. You need what you need, when you need it; on time and on budget. Whether you need a plan, campaign, project, or you're not sure what you need, I will provide you with an initial consultation and recommendation report at no charge.

My Best Stuff
You can take it to the bank. Great ideas, plans or campaigns do not just happen. They are a result of a process or a success formula. It takes extra effort and commitment to find the right angle or approach because you need more then just the ordinary; you need your communications to stand out, be efficient and effective, get the right response and get a measurable R.O.I.
Experience
Take advantage of over 20 years of successful advertising sales marketing and promotions experience, covering everything from direct sales and consumer retail to B2B marketing. For an unbiased perspective, the honest truth, and no B.S. Call on me

• Advertising, Personal Selling, Public Relations, Direct Marketing, Sales Promotions, Creativity
• Media management
• Medical marketing: Pivotal/Clinical Trial Patient Recruitment
• Advertising Sales and Business Development: Radio, Cable TV, Broadcast TV, Internet, Print-Directional, Local Search and Mobile Platforms
• Public Relations, Promotions, Event and Entertainment Marketing
• Sports and Sponsorship selling
• Business Development, negotiation and strategic planning
• Media (TV, Radio, Internet):composition, writing, and voice-over
• Additional experience with: contesting, direct response lead-generation, product trial/sampling, product introductions

“I have worked with Bill through various aspects of advertising (both sales and consulting) for over 10 years, and he displays a strong attention to detail, organization, goal completion and outcomes. He is a highly motivated individual who is dedicated to doing quality work. Bill is a true professional and knows how to manage an account by utilizing his skills through multi-tasking, effective communication and project management. He has been a pleasure to work with on every project and knows what it takes to make a campaign a success."

  Jodi Tompkins, Owner, Tompkins Advertising

“Bill Blett is the consummate professional. He is extremely focused and is very detail and result oriented. We could all learn a lot from Bill's vast knowledge of sales and marketing. Bill is a hard-worker and very creative - I highly recommend him”
 
Jeff Jennings , PM Drive - Program Director , Cumulus Broadcasting - Mix 104.9 WBXX Radio

“Bill has been a creative and reputable marketing expert that I have always respected. He can deliver value and results for your business.” Top qualities: Great Results, Personable, High Integrity

John Russo, CEO at John Russo's Wine Warehouse & Deli

“I have known Bill for many years, most recently as a TV Account representative while, in addition to my morning radio show, I handled marketing and advertising for an Automobile Dealership. His proposals were always submitted on time and were well thought out and creative. He was competitive and was able to meet my needs. We built a fine respect and trust relationship. He got a large share of my business.”

Andy Rent, Morning Show Host - WTRV "The River 100.5", Town Square Media

“Bill is a hard worker. He and I worked together as co-employees, committee members, professional association members and many other opportunities. He always wants to do his best and make a solid impression for the host organization. When we were at TCI, he made frequent use of my services as a researcher/trainer for the sales staff. He often came in to talk about some of my research pieces and how to use them to help him make a sale. Then as a committee member for the local professional advertising association, he worked hard to help implement a new idea for the club - committee structure and helped to secure funding for the higher level of professional programming we wanted to offer the members. He is not afraid to ask questions nor afraid to jump in and help where needed. He is a strong asset to any team.”

Richard Proffer, National Sales Manager, AT&T Media Services/TCI Cable

"Bill was a great team player. In his time that I worked with him at WXMI, Bill was a leader at developing new business as well as mentoring the younger account executives. He was truly an asset to FOX 17.”

Sarah Mulder, Account Executive, WXMI-TV

“Good ideas. Great follow-up. Excellent rapport.” Top qualities: Great Results, Good Value, Creative

 Ken Filary, Owner / Sales Director at National Printing Services

Writing Samples and Advertising Portfolio